Self-improvement and wellness author, publisher, & speaker. Former NYC music executive.

Ocho Doberge LLC books Happy Gifting and She's More Than a Dog

“HAPPY GIFTING: A Pathway to Connection With Hundreds of Gift Ideas”

The art of gift giving in four simple steps. Plus hundreds of inspiring gift ideas for more meaningful connections.

The debut book.

“She’s More Than a Dog: How Unconditional Love Replaced Three Pills a Day”

This short book is about unconditional love and the healing magic of dogs.

The new book.

Allison Zatarain is a self-improvement & wellness author and publisher, speaker, and independent music executive. Wedged between the business and artist worlds, she sparks human connection and warmth through creative mediums.

About

Self Publishing Blueprint

Self Publishing Blueprint Allison Zatarain

Based on the excel workbooks used in the music business to plan campaigns, the SELF PUBLISHING BLUEPRINT is the ultimate tool to manage a book’s release.

An alternative to online courses, videos, and lengthy books, the BLUEPRINT uses excel to concisely lay out the self publishing process and get you extremely organized. Molded from Allison’s own personal blueprint, the excel doc is the result of over a year of acquired knowledge about the self publishing business - the tips, the tricks, and the pivotal steps.

Example tabs are:

  • Main Blueprint: a chronological list of steps from writing and editing to launching your own empire

  • References: a list of over 100 links to helpful articles and books

  • Sample Budget: a list of expected estimated expenses and vendors

  • Logins and IDs: suggested list and an overall place to keep track of your various accounts

  • Categories: a place to save your chosen categories from various stores

  • Keywords: a worksheet when using Publisher Rocket to optimize your chosen keywords for Amazon KDP

  • Competition: a sheet to fill in every detail about the books in your genre

  • Pricing: a guide to select the optimal price for your book

  • ISBN tracker

  • Launch team: a place to list every single person you’ll be contacting for a review

  • Press Outreach List: where to track press, podcast, and reviewer outreach

  • Amazon Ads Keywords: a place to track hundreds of keyword ideas if advertising on Amazon

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